Channel 4 launches weather service

Thursday 01st Dec 2011 by theWeather Club

UK weather buffs will get another avenue for indulging their passion tonight as Channel 4 launches a new weather service following the appointment of the channel's first ever weather presenter. Liam Dutton - who has been tempted away from the BBC - will be the face of a brand new weather website, which goes live today. He is also responsible for blogs, news articles and social media engagement with viewers and users.

There will also be some new innovations for weather fans to sink their teeth into. Instead of the traditional weather map, the website's weather graphic divides the country into 14 blocks. The idea is that that viewers use these to pinpoint their local region and get the weather information in a way more in line with how people use websites. Users click on a region for more detailed information and can choose to search using a town name or postcode. Each block's colour will also correspond to the temperature in that region so that users can see the weather outlook at a glance. Users can also check the forecast for a variety of things such as wind speed, the chance of rain or snow, cloud cover and humidity over for the following five days.

Vicky Taylor, Commissioning Editor of New Media, News and Current Affairs says; "We want to deliver the weather in a way that is completely distinctive – but also, crucially, easy to use and interpret. We think this website communicates all the values of the news programme, and Liam's personality, and through cutting edge design and functionality will offer a totally new way for users to engage with the weather."

Liam added: "It's fantastic to be involved with Channel 4 at the start of this new move into weather. I know from the conversations I have through social media that weather is an increasingly popular topic of discussion, particularly as it becomes more unpredictable. I'm looking forward to leading a service that will encourage that interaction and explain the UK's weather in a completely new way." The website can be viewed at www.channel4.com/weather